Is it permissible for the owner of a supermarket to accept money in exchange for displaying adhesive wall advertisements that may contain images of men or women showing some of their awrah?
Displaying advertisements in a shop in exchange for compensation is considered a form of ijarah (leasing/renting). For it to be permissible, it is stipulated that the advertisements must be for permissible items and must not involve any religious transgression. Therefore, it is not permissible to accept offers to display advertisements for forbidden things, such as gambling and alcohol, or advertisements that include images showing 'awrah (parts of the body that must be covered).
Summarized from the full answer at Ftawy · reviewed Sep 2, 2026
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